So we’re told there was a football game recently. We wouldn’t know; we were busy watching commercials. There were blockbuster movie trailers left and right, something about Australia, and, of course, Tide ads. Chad, Josh, and Daniel (also known as the “non-cord-cutter” contingent of the Screeners) were on hand for the marketing melee; who did they think won the evening?
The real show-stealer may have been how Netflix took on NBC’s This is Us marketing machine by releasing The Cloverfield Paradox right after “The Big Game”*. It was a bold move, and one that hooked at least Chad and Daniel into staying up even later and watching it. Or maybe they cheated and watched it on Monday—that’s the problem with Netflix; you just can’t tell. Either way, was it worth it, guys?
You know the drill—head over to Facebook; tell us if you’ve caught The Cloverfield Paradox yet and what you thought of Netflix’s release strategy. ‘Til next time!
- We’ll call it that, NFL, but we’re totally going to mock you for it, you PR-oblivious dinosaurs.